LAUNCHING ANONYMOUS MODE

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In the wake of the Roe vs Wade ruling in the US, at Flo Health we made the move to launch our anonymous mode earlier than planned.

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Working alongside a product designer and content designer, I worked to quickly develop the experience, ensuring we collaborated closely with engineering and with our data and privacy teams.

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I then worked with our marketing and brand teams to ensure we had the right messaging and images in place for launch. I was quoted in several media outlets and anonymous mode won TIME magazine's digital innovation of 2023.

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